Member Brief: Regarding HENRY

The clock ticked down in the second quarter of a high school basketball game in Delaware – a middle class, rural area near Columbus, Ohio. The school sits just 29 miles outside of the city’s center, a modest distance but a world of difference. Standing on the bleachers, immediately behind the opposing team’s basket, the hosting school’s 70-80 students in attendance were adorned in pastel Polo shirts, oxfords, short shorts, boat shoes, and backwards caps. Both the young women and men played their parts.

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Member Brief: Imagined Communities

Rapha

There was a poll administered not too long ago and the result was astounding. Americans have become increasingly non-religious. Until recently, religion was a major line of demarcation for many Americans. Religion influenced one’s culture, social group, and even their politics.  In a recent report by The Atlantic‘s Derek Thompson on the matter, he lays out several of the catalysts responsible for the shift away from religion in America. Ironically, he cites politics, an evolving culture, and a sequence of current events as culprits. But in it, he seems to have omitted a factor.

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Member Brief: Brand-First Strategy

In a recent conversation with the CEO of  Shoelace, the journey marketing platform, Reza Khadjavi posed an important question: what is the modern definition of brand-first? With customer acquisition costs (CAC) rising and retention rates emerging as the key performance indicator, the question has never been more critical. It’s a topic that legacy brands know well; it’s a question that the savviest of digitally-native brands have begun to answer for themselves. And while that answer isn’t a universal one, there are commonalities to consider.

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