Member Brief: Regarding HENRY

The clock ticked down in the second quarter of a high school basketball game in Delaware – a middle class, rural area near Columbus, Ohio. The school sits just 29 miles outside of the city’s center, a modest distance but a world of difference. Standing on the bleachers, immediately behind the opposing team’s basket, the hosting school’s 70-80 students in attendance were adorned in pastel Polo shirts, oxfords, short shorts, boat shoes, and backwards caps. Both the young women and men played their parts.

本会员简报专为以下人士设计 执行委员为了方便加入,您可以点击下面的链接,获取数百份报告、我们的 DTC 权力清单和其他工具,帮助您做出高水平的决策。

在此加入

Member Brief: Imagined Communities

Rapha

There was a poll administered not too long ago and the result was astounding. Americans have become increasingly non-religious. Until recently, religion was a major line of demarcation for many Americans. Religion influenced one’s culture, social group, and even their politics.  In a recent report by The Atlantic‘s Derek Thompson on the matter, he lays out several of the catalysts responsible for the shift away from religion in America. Ironically, he cites politics, an evolving culture, and a sequence of current events as culprits. But in it, he seems to have omitted a factor.

本会员简报专为以下人士设计 执行委员为了方便加入,您可以点击下面的链接,获取数百份报告、我们的 DTC 权力清单和其他工具,帮助您做出高水平的决策。

在此加入

成员简介:品牌优先战略

在最近与旅程营销平台Shoelace 首席执行官 Reza Khadjavi 的对话中,他提出了一个重要问题:品牌第一 的现代定义是什么随着客户获取成本(CAC)上升和留存率成为关键绩效指标,这个问题变得前所未有的重要。这是一个传统品牌非常熟悉的话题,也是最精明的数字原生品牌已经开始自己回答的问题。虽然答案并不普遍,但也有一些共性值得考虑。

本会员简报专为以下人士设计 执行委员为了方便加入,您可以点击下面的链接,获取数百份报告、我们的 DTC 权力清单和其他工具,帮助您做出高水平的决策。

在此加入