Member Brief No. 15: The Subscription Economy

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Pictured: Katrina Lake, Founder and CEO of Stitch Fix

Subscription models are replacing legacy commerce models throughout the industry — from eCommerce to digital media to fashion retail and grocery — the benefits to this model have been welcomed by both businesses and consumers. Business has evolved into the subscription economy and adoption is only going to increase. One of the foremost issues in this new economy will not be acquisition (CPA), it will be retention (LTV).

Meghan Terwilliger on CPA and LTV

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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Member Brief No. 13: Crashing the Duopoly

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Customer acquisition cost (CAC) is the new rent. When Jeff Bezos once quipped your margin is my opportunity, Zuckerberg and Larry Page couldn’t have known that he would one day refer to their prized advertising operations. Top funnel and retargeting advertising operations can be the difference between the life and death of online retailers.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

Join Here