Web SmithFounder, Editor-in-Chief

I founded 2PM in 2015 to document the convergence of media and commerce, and I have published it weekly since. The thesis has held: the publication and the storefront are becoming one operation, and the companies that understand this are building the next generation of retail. That belief now shapes my work as Chief Revenue Officer at MTN Haus, a Shopify Platinum Partner agency building for merchants across North America and Europe.

My operational background came before the writing. In 2010, I was recruited to run marketing at Rogue, then a direct-to-consumer equipment company, and it was there that I learned direct retail from a few of its legends. I went on to co-found Mizzen+Main as its Chief Marketing Officer, building the brand alongside a lean and capable team. From there my career pivoted into media, where I served as Director of eCommerce at Uncrate and then Gear Patrol, two independent brands that taught me how editorial and commerce actually fit together. More recently, that same lens has extended into the defense sector through advisory work with Teague and the national security vertical here at 2PM.

Outside of the work, I spend a growing share of my time on local and international missions, including with Mission of Hope in Haiti and the Dominican Republic. After years of neglecting that part of my life, I spent the last several years rebuilding my schedule so that mission work could receive the same weekly commitment as the reports you read here. I live in Dublin, Ohio with my wife and daughters, and I am a Harvard Business School alumnus and a Houston native.