Member Brief: Consolidation Season

CanadaGoose2PM

A unique global brand that exudes authenticity. That was the manner in which Ryan Cotton, a Principal at Bain Capital, described the private equity firm’s 2013 acquisition.  With 1,000 regional employees, a 55 year history, and a then-estimated $150 million [1] in annual revenue, Bain’s acquistion of Canada Goose followed the traditional P/E playbook for retail brands.  P/E firms identify retail brands with: healthy unit economics, 8-9 figures in sales, identifiable competitive advantage, and strong brand equity. Once acquired: these firms manage the streamlining of daily operations and supply chain, they identify efficient paths to EBIDTA growth, and they advise ways to reinvest new profits into more growth.

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Member Brief: Imagined Communities

Rapha

There was a poll administered not too long ago and the result was astounding. Americans have become increasingly non-religious. Until recently, religion was a major line of demarcation for many Americans. Religion influenced one’s culture, social group, and even their politics.  In a recent report by The Atlantic‘s Derek Thompson on the matter, he lays out several of the catalysts responsible for the shift away from religion in America. Ironically, he cites politics, an evolving culture, and a sequence of current events as culprits. But in it, he seems to have omitted a factor.

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Member Brief: As Seen on IG

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Part two. This is a continuation of Part One: As Seen on TV. In part one of this series, 2PM covered high level theory around the advertising that is native television and the declining art of brand salesmanship. In Part Two, we highlight a few companies that are changing that. 

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