Member Brief: The DTC Holding Company

Modern Luxury

The return of Victor Gruen’s Ringstrasse concept. Acclaimed architect Victor Gruen once envisioned an American city center that resembled Vienna’s Ring Road, a vibrant area of multi-use commerce, art, and experience. There, retail, dining, art, and entertainment flowed effortlessly. That original concept gave way to more American ideas in the 1950’s: size, volume, and inevitability.Gruen, an ambitious and driven creative, was devastated for decades. His original concept was coopted and poorly executed. But today’s best retail developments resemble Gruen’s initial concept for the American mall. And digitally native brands stand to benefit from the concept’s resurgence.

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Member Brief: Amazon and The Carbon Footprint

Carbon

The Amazonian fires of August 2019 served as another sign that Earth’s climate is under duress. The dry heat and unforgiving conditions in the region contributed to an accelerated damage to Brazil’s annual fire season. The forest’s destruction had wide ranging economic implications for American companies; the most consequential of which didn’t share a geography or much of an economic interest.

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Member Brief: Psychographics In Focus

2PM-Member Brief

A 2013 Boston Globe report on Baz Luhrmann’s version of The Great Gatsby included a throwaway line that caught my eye. Theoni Aldredge was a legendary costume designer credited with films like Moonstruck, Ghostbusters, and Annie. But her contribution to 1974’s Gatsby was different and the film’s effects and retail tie-ins would change lifestyle branding forever thanks to a then-unknown designer.  Some would argue that a small-time tie-maker out of Manhattan defined a menswear style that would last decades.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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