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Member Brief: Digitally Native Vertical Brands
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Member Practical: BFCM Tips
This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.



David Herrmann is one of the most trusted and respected thinkers and operators in paid acquisition. So much so that the New York Times just consulted him about the recent Facebook outage and how it impacted ad spend and ROAs for direct-to-consumer brands (a number of which rely on his team for success). The report began: