With over 300 essays published and over 750 issues mailed, 2PM has established a clear quality and expectation. It's trusted by many and cited by the few.

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Full Membership

$16.60 / mo.
Paid Annually

Access to premium reports

Strengthen your strategies using auto-updated information of trends, concepts, and your competitors.

Priority for Member-Only RSVPs

Our members-only dinners and roundtables are intimate, welcoming, and worthwhile. Part salon, part strategy session, members often emerge with new collaborators and colleagues. Events have been held in NYC, LA, Chicago, Columbus, Austin, Miami, Seattle, and San Francisco.

The Path to Polymathic

Annual membership holders are invited to Polymathic in quarterly batches. Candidates must hold a senior title within their company and have been a subscriber for over six months.

A discounted rate for the 2PM membership

With full membership, you have access to every component listed below. From the brief archive to Polymathic Audio to full access to all three weekly newsletters and the growing library in The Study. Yes, 2PM is all yours.

Full Membership

Monthly Membership

$20 / Mo.
Paid Monthly

Access to all on-site archives

A growing library of 100+ well-researched briefs spanning topics like media, brand, data, eCommerce, real estate, sociology, and consumer psychology.

Three Letters / Week

In addition to the Monday Letter, Wednesday and Friday Letters are delivered to members. This edition is tailored for executive members and sent to your inbox. It's filled with the latest developments and quick analyses across media, commerce, brand, and data.

Polymathic Audio

With Season One and Two complete and Season Three coming in August, this collection of audio features from leaders of their industries is regarded as a strategic vault - and is worth the price of admission.

Full Access To The Study

One of the most valuable tools that 2PM as to offer, The Study features a strategic set of memoranda and members-only briefs that serve as a basis of study for the digital industries and how they interact. Understand these and you'll find hidden advantages across a number of fields and practices.

Access to all databases

Strengthen your strategies using auto-updated information of trends, concepts, and your competitors.

Monthly Membership

Team License

$4,500 / Once
Two Years

20 concurrent memberships

There are few better ways to strengthen a team - as colleagues and people - than investing in an education of deep generalism. Embarking on this sort of thinking as a group harnesses the benefits of collaborative, compounded improvement.

Dedicated 2PM liaison

We are among the few organizations where every member of our team is a practicing operator, not an observer or armchair reporter. They serve as your primary contact for guidance and introductions.

Specialty databases

Top Reporters, DTC Health, Mall Real Estate, The Shipping Index, The Agency Database, Merchandiser Index, Top Independent Publishers, and The Luxe Index.

Concierge onboarding

Our goal is for members to derive value from 2PM from day one. Occasionally, more complex teams appreciate a bespoke introduction to the many tools and databases that 2PM provides.

Rights to all annual-level access

Access the archives of all speciality databases, including The Marketplace Power List, The DTC Power List, and indexes of media, publishers, products, and more.

Team License
Jen Rubio

2PM brings thorough insight in a way that can only be delivered by someone who really gets the nuances of what they're talking about, which makes other takes feel woefully out of touch. 2PM is THE source of what's relevant.

Jen Rubio

Co-Founder and Chief of Brand at Away

Jeff Richards

2PM is one of the few places I can get an objective view of retail, brands, eCommerce and the technology driving the intersection of all three. Web’s also got a unique POV, as he sits in the heartland of America – not in Silicon Valley or NY – which is immensely important when trying to nail down trends for the mass market consumer.

Jeff Richards

Managing Partner of GVV Captial

Jill Carlson

With incisive writing and cutting wit, 2PM is my reliable witness for what is happening in the world, from macroeconomics to micro insights into individual retail brands. 2PM is truly a bridge: speaking to Boomers and Gen Z alike, and cultivating authentic community in unexpected ways and places. 2PM has been a source of insight, deal flow, and important relationships for me.

Jill Carlson

Co-Founder, Open Money Initiative and Principal at Slow Ventures

Jesse Genet

2PM is the only consistently excellent resource for well researched content about the future of retail.

Jesse Genet

Founder and CEO of Lumi

Kevin Lavelle

2PM is my go to source every day for the most relevant and timely developments in brand side eCommerce along with understanding adjacent industries and how they all interact. Whether it is unique insight into DNVB’s, analysis on the latest moves by industry giants, or the latest changes in traditional or digital advertising, 2PM covers it. It saves me hours of combing through dozens of sources and allows me to just get at what’s most important. There are few things more important than saving me time to get the right things done.

Kevin Lavelle

Executive Chairman of Mizzen + Main

Tristan Walker

2PM is one of commerce’s best kept secrets. It's without a doubt a must read.

Tristan Walker

Founder and CEO of Walker & Company (P&G)