Executive Membership


If you’re busy leading or investing in industries adjacent to commerce or publishing, 2PM is for you. It’s humanly-curated with focused content and commentary. The weekly report is exclusive and available for no more than 500 members across an intersection of industries.

Why 2PM?

Understand developments in branding, commerce, data, and media. Observe the many ways that they intersect and compound each industry’s advantages or disadvantages. You will gain a strategic advantage over your peers by applying this knowledge.

Subscribe | Monthly Executive

The monthly subscription is $15 and it provides you digestible analyses seen in publications charging $40-$100 per month.

Subscribe | Yearly Executive

If you can afford to get it out of the way, the yearly subscription will save you 20% while providing you the peace of mind for exactly a year.

In addition to Monday’s free weekly letter, 2PM’s executive membership adds:

  • a weekly recap of the previous business week’s news in the following sectors: digital publishing, brands, data, and commerce. Members gain a thoughtful perspective and insight that will prepare them for the next week.
  • access to an emerging database of digitally native vertical brands (DNVB), direct-to-consumer products (D2C), and consumer packaged goods (CPG).
  • in addition, members have direct access to an executive members-only email address that will afford you one-on-one outreach for dialogue or debate.

The executive member letter is delivered Friday at 8 AM EST. It includes an original, high level analysis of the week’s developments (800-1000 words). Executive membership is available to 500 existing subscribers. It’s delivered via a members-only email. Please allow for 2-3 business days to properly setup your membership.


2PM is one of commerce’s best kept secrets. Must read!

Tristan Walker, Founder / CEO of Walker & Company and 2PM executive member

I’m trying to figure out what secret version of Google Web has access to, because 2PM is always filled with links and commentary that I don’t see anywhere else. As a result, the info he delivers into commerce and tech aren’t the same hot takes but instead cutting edge insights to where this industry is going, not where it’s been.

Hunter Walk, General Partner at Homebrew and 2PM executive member

2PM is my go-to source for e-commerce news. Web’s edit is dialed. The compression of time creates value – this newsletter is my efficient method to stay up-to-date on trends and competition. The outcome is less time surfing the internet and scrolling twitter and more time for building businesses and #DoingThings.

Andrew Parietti, President of Outdoor Voices and 2PM executive member

If it’s in culture or commerce and NOT in 2PM, you can ignore it. Web is that good.

Bryce Roberts, Managing Director of OATV and 2PM executive member

2PM is one of the few places I can get an objective view of retail, brands, eCommerce and the technology driving the intersection of all three. Web’s also got a unique POV, as he sits in the heartland of America – not in Silicon Valley or NY – which is immensely important when trying to nail down trends for the mass market consumer.

Jeff Richards, Managing Partner of GGV Capital and 2PM executive member

At a time when investors are still thumbing their noses at commerce, and in a space where most folks still think e-commerce is code for “Amazon,” Web’s showing us that there’s far more to the story than what Bezos is or isn’t doing each week. It’s rare to come across smart people who get this — let alone a source like 2PM that truly helps to make sense of what’s going on with today’s new generation of brands, and what that all means for commerce and retail in general.

There are few newsletters devoted to this space that I trust (and look forward to getting) more that 2PM — and this is coming from someone who makes a living scouring the web, and chatting with sources, for the information that Web is serving up every week. It’s pretty simple: If you want to keep up with what’s (actually) happening in commerce today, 2PM is where you need to be.

M. Paul Munford, Founder of Lean Luxe and 2PM executive member

I think about newsletters in the same way that I think about wine or whisky. The best ones are those that have obviously been expertly selected, crafted and refined. They are crisp, enjoyable and highly anticipated leaving behind a feeling of satisfaction. The bad ones are insipid, derivative and leave you with a headache.

2PM represents all that is good about newsletters. It is consistently clear, entertaining and enlightening. It has a strong voice and purpose and is always valuable

Elliot Conway, Investor at Pentland Ventures and 2PM executive member

There are plenty of newsletters, blogs, Twitter feeds, etc that will tell me what news to read, but few give me the context for how to read today’s news. 2PM gives me the context, clues, and perspective to make sense of what’s going on.

Noah Chestnut, Product at Bleacher Report and 2PM executive member

I admittedly subscribe to an absurd number of newsletters. 2PM is consistently some of the most insightful and useful I receive. In my case I don’t just open it 100% of the time, I actually make the time to read it and that is not the case for most of my other subscriptions.

Matt Whiffen, Senior Marketing Manager at Amazon and 2PM executive member

There is great advantage in studying the bleeding edge and 2PM executive membership converts that advantage into value. 2PM executive membership sends actionable intelligence to you and your colleagues; we diligently cover the developments that will shape the present and future of how we consume.

Web Smith | Founder and Editor-in-Chief of 2PM | @web |  web@2pml.com