As the 2020 holiday season wrapped up, the writing was on the wall. A booming economy, a shift in retail preferences, and a lingering pandemic contributed to a rise in logistics costs and new real estate strategies for retailers.
LTK, the social shopping platform founded in 2010 by influencer Amber Venz Box, is now valued at $2 billion following a $300 million round of capital led by Softbank Vision Fund. In a crowded and competitive landscape of social commerce and shoppable platforms, LTK has managed to carve out a unique position and cultivated staying power when other Instagram intermediaries have come and gone.
