對於最適合現代經濟的品牌：媒體和商業運營成為一個品牌。這是實現持續增長、保持和盈利的有效途徑。
為了產生對輪胎的需求，米其林增加了乘汽車旅行的慾望：前往各個目的地的媒體指南。這是線性商務的原始案例研究。媒體和商業之間的界限並沒有消退。一直都是這樣。
蘋果的隱私保護舉措可能有意損害科技競爭對手，但對它們將產生凈積極影響。隨著更多人追求第一方數據，受眾發展將成為市場上最令人垂涎的技能之一。
大多數傳統媒體集團仍然認為，接觸比深度更重要。通過收購利基品牌的多數股權，Chernin 集團創建了品牌在支離破碎的市場中取得成功所需的數字地圖。這是線性商業 2.0 。
一個實用的內部看看屠夫盒如何成為第一個使用 Instacart 的第三方市場的 DTC 品牌， 以及下午 2 點作為增長合作夥伴的小角色。
為什麼 Shopify 合作是串流媒體巨頭正在走向長期物理事件的一個跡象。最終 - 一個遊樂園。
有一種新的方式來看待一個品牌對媒體運營的投資。每個品牌都應該有一個數字供應鏈或一組元件，在構建得當時，為零售企業配備重要的終端產品類別：內容、第一方數據、數位產品和社區。
數位第一的未來即將來臨，集聚意味著社區、商業和資產管理的新形式。
在20世紀，我們有州際公路和航空旅行。今天，我們有電子商務基礎設施。
購物中心作為零售的論文： 市場技術， 全區域網路， 和最後一英里的支援。
我們開始看到選民轉變的早期跡象，這些選民將受到比實際房地產更多的影響。我們生活的地方遵循我們的虛擬忠誠， 而不是我們的身體忠誠。
提高USPS價格以對抗亞馬遜日益增長的影響力，無異於在貨運運輸高峰期之前挖掘鋪面道路。
如果奧地利哲學家在1954年占上風，零售業就不會失敗，電子商務仍將是事後才想到的，城市社區可能更加一體化。
錨店不再，現代品牌有錨的槓桿作用。
為了住房市場的公平和公正，有一個先例：早期的西爾斯目錄幫助美國黑人無歧視地購物。
2020年，零售商應對了州和縣政府頒布的社會疏遠倡議和關閉措施的中斷。這場大流行引起的反應是完全可以預見的。這是我們今天的任務是管理其一階和二階效果的長度。公司再次推遲返回辦公室。"大辭職"一直是對零售經濟最具破壞性的反應之一。航運港口堵塞，工廠不再有容量，集裝箱比以往更加昂貴，而且每家商店都有不同的方法來管理大流行病的傳播。因此，通貨膨脹已經擾亂了一個共和國，商品的成本超過了典型的美國人的購買力。
當我們的生活方式和工作方式開始演變我們的存在時，會有第二和第三級的影響。
第一個鍍金時代的"解決方案"造成了一些不平等，助長了這種不平等。其中一個受害者是作為回應而出現的中產階級消費者。
在飛遍了6個城市，調查了81家零售商，並在7家酒店住了30天之後，一個清晰的畫面：數字商務現在是零售不足者的避難所。
消費者心理與數量經濟轉變一樣依賴於感知。許多人不承認財富的分化的原因之一僅僅是因為他們不願意。
快進100年，重建、消費和社會化的願望已經開始使一個不太可能的經濟更加大膽。
如果商場零售商不成為電子商務從業者，發展將難以與空缺，延續一個毀滅性的迴圈。實體零售比以往任何時候都更需要電子商務。
電子商務行業的發展感覺就像是一個新的鍍金時代的成就。它正在摧毀中產階級。
我們現在生活在一個啟蒙的新時代。我們擁有過載的內容、資訊和想法，但很少有格式可以將其用於未來使用。這對於當今的創作者、企業家和技術專家尤其相關。
作家、教師和通俗主義者從其他行業汲取靈感，利用別人尚未實現的套利機會。他分享了任何數位品牌可以用來構建的三個實用想法。
樂觀是一種天賦。有活力，無所作為就是失敗。冷靜是一種有價值的工具。尋找一切機會。
雖然內容是多產家庭所熟知的，但它似乎是冰山一角。隨著對第一方數據的推動，如今建立公司的方法是首先構建受眾。
最大的戰略優勢之一是認知靈活性：為您的行業採用最佳戰略，研究其他行業的進步。我們生活在一個啟蒙的新時代。
一份不拘一格的清單，幫助擴展觀點，以新的方式看待舊想法，識別新想法，並在此途中找到共同的想法。
房間里最聰明的人很少因為大創意而得到讚揚。在這裡，下午2點生態系統中的五位領導者推動著行業向前發展。
2PM is proud to present an exclusive five-part series that delves deep into the forces that will shape us in the years to come. With a focus on brevity and clarity, each essay in this series promises insights distilled into charts, graphs, and concise text, capped at 1600 words. No fluff, just the essentials that every member needs to be ahead of the curve.
The only constant is change. Every industry is in a perpetual state of evolution, some more than others. Each are influenced by a complex interplay of macroeconomic, sociological, and population trends. The challenge for modern businesses is not just to keep up, but to anticipate and adapt to these shifts before they become the norm. There is a lot of interplay between disciplines here and I believe that, ultimately, it’s made the forecasts much stronger than if each category was viewed in and of itself. At the day’s end, it’s about thriving in an era of transformative change.
Few would have believed this would be possible just one year ago. The second order effects of the micro-migration to Austin were astounding. The job market has been permanently altered, housing prices have risen with increased demand, and political shifts came along with a diversified electorate. But then something happened: many were dismayed by the heat and humidity, congestion, and other factors that may not have been considered. There were even Facebook groups devoted to the migration away from Florida.
The last decade has borne witness to profound shifts in urban planning and commercial development. As urban centers and big cities grapple with socioeconomic turmoil, many are beginning to wonder: is the traditional mall facing extinction? As the landscape of American consumerism undergoes significant transformation, a return to Victor Gruen’s original vision for retail centers is on the precipice.
The trajectory of medical advancements stand as a beacon of human progress. From the days of herbal concoctions and rudimentary surgeries to today’s high-resolution imaging and targeted therapies, we’ve come a long way. However, nestled within the pages of Dr. Peter Attia’s “Outlive: The Science & Art of Longevity,” is an intriguing proposal, a transition from the contemporary model, dubbed Medicine 2.0, to a more proactive and holistic paradigm: Medicine 3.0. Beyond its medical implications, this shift offers a new lens to view the health insurance industry, especially at a time when spiraling healthcare costs pose serious economic and social challenges.
A little over two decades ago, gasoline engines dominated the streets. Then came along Tesla, with its groundbreaking idea for an EV future. It was farfetched, then it became a little less so. By 2023, it’s not uncommon to see 20 Teslas and countless other electric vehicles in a day’s commute. The problem: fossil fuel consumption and the resulting pace of pollution found its champion. Today, as major car manufacturers join the anti-fossil fuel agenda, transitioning towards electric and cleaner fuels, another industry finds itself at a crossroads: the fashion industry.
In the tapestry of human history, the single nuclear family dwelling in isolation is a relatively recent concept. For centuries, multi-generational households – where grandparents, parents, children, and sometimes even uncles and aunts coexisted under a single roof – were the norm. This model of living, rooted deeply in community values, promoted shared responsibilities, pooled resources, and intergenerational wisdom.
