Member Brief: Rapinoe Leads The Offensive

For companies like Parade, Adore Me, ThirdLove, Thinx, Savage x Fenty, and Knix, there was no easier target than Victoria’s Secret. For decades, VS was a retail brand that moved like Goliath while being run by executives that felt that David never had a stone’s chance. Agility was the Columbus, Ohio company’s nemesis. Even throughout a number changes over the years, it failed to see two things coming: insurgent competition and an evolving American culture. Tone deafness was its own worst enemy. The brand’s hubris made amateurs of retail industry legends.

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Member Brief: The DTX Company

The DTX Company is emblematic of the era that we’re in. A new fund – led by former Oath CEO Tim Armstrong – has launched to influence an evolving direct to consumer retail ecosystem. In this report, we take a look at what DTX is hoping to achieve and we suggest an adjusted path forward. Things are changing quickly and DTX has an opportunity to position their fund for where DTC is going. A new cohort of direct-to-consumer brands launches to calculated fanfare, nearly every week. And with each of those additions, the landscape changes. In No. 297, The DTC Industrial Complex we discussed the state of the ecosystem:

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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