The DTX Company is emblematic of the era that we’re in. A new fund – led by former Oath CEO Tim Armstrong – has launched to influence an evolving direct to consumer retail ecosystem. In this report, we take a look at what DTX is hoping to achieve and we suggest an adjusted path forward. Things are changing quickly and DTX has an opportunity to position their fund for where DTC is going. A new cohort of direct-to-consumer brands launches to calculated fanfare, nearly every week. And with each of those additions, the landscape changes. In No. 297, The DTC Industrial Complex we discussed the state of the ecosystem:
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