Member Brief: The Rise of DTC 4.0

DTC 4.0 will be marked by the importance of first-party data and optimization of acquisition costs. And the physical store is once again a wise investment for both.

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Member Brief: At Meta’s Expense

Think of this visually for a moment. The (content) fortress is growing mightier by the month; its walls higher and its moats wider. The taxes on the kingdoms surrounding the fortress are rising as well. That fortress is Apple, and the kingdoms surrounding it are Meta, Twitter, Snapchat and all else with the exception of, perhaps, TikTok and a few of the growing retail media networks. When I first explained this, I was right about one point and wrong about the other:

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Member Brief: Meta’s Last Stand

This one hit close to home. My younger brother received his confirmation email at 9:02 AM from Meta’s Leadership Team. The role is everything he’d ever hoped for and more. And like many Americans, his income is the basis of his survival, especially during a time that inflation stands at a 40 year high. This moment in time is difficult for the many of us. It’s especially so as the fundamentals of our economy continue to fail beneath us: rampant inflation, high mortgage rates, expensive housing, crypto’s crash, and to the crumbling of FAANG’s sure-footedness.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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