Member Brief: The Rise of DTC 4.0

DTC 4.0 will be marked by the importance of first-party data and optimization of acquisition costs. And the physical store is once again a wise investment for both.

Este informe está destinado exclusivamente a Miembros ejecutivos, para facilitarle la afiliación, puede hacer clic a continuación y acceder a cientos de informes, a nuestra lista DTC Power List y a otras herramientas que le ayudarán a tomar decisiones de alto nivel.

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Member Brief: At Meta’s Expense

Think of this visually for a moment. The (content) fortress is growing mightier by the month; its walls higher and its moats wider. The taxes on the kingdoms surrounding the fortress are rising as well. That fortress is Apple, and the kingdoms surrounding it are Meta, Twitter, Snapchat and all else with the exception of, perhaps, TikTok and a few of the growing retail media networks. When I first explained this, I was right about one point and wrong about the other:

Este informe está destinado exclusivamente a Miembros ejecutivos, para facilitarle la afiliación, puede hacer clic a continuación y acceder a cientos de informes, a nuestra lista DTC Power List y a otras herramientas que le ayudarán a tomar decisiones de alto nivel.

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Member Brief: Meta’s Last Stand

This one hit close to home. My younger brother received his confirmation email at 9:02 AM from Meta’s Leadership Team. The role is everything he’d ever hoped for and more. And like many Americans, his income is the basis of his survival, especially during a time that inflation stands at a 40 year high. This moment in time is difficult for the many of us. It’s especially so as the fundamentals of our economy continue to fail beneath us: rampant inflation, high mortgage rates, expensive housing, crypto’s crash, and to the crumbling of FAANG’s sure-footedness.

Este informe está destinado exclusivamente a Miembros ejecutivos, para facilitarle la afiliación, puede hacer clic a continuación y acceder a cientos de informes, a nuestra lista DTC Power List y a otras herramientas que le ayudarán a tomar decisiones de alto nivel.

Únete aquí