Member Brief: The Grocery Report

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When you think of online retail, grocery is not one of the first industries that come to mind. That was until Instacart launched in 2012. Since then, grocery fulfillment has become the wild west of sorts, a new frontier with the retailers of old adopting new strategies to achieve parity with companies like Amazon.

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Member Brief No. 15: The Subscription Economy

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Pictured: Katrina Lake, Founder and CEO of Stitch Fix

Subscription models are replacing legacy commerce models throughout the industry — from eCommerce to digital media to fashion retail and grocery — the benefits to this model have been welcomed by both businesses and consumers. Business has evolved into the subscription economy and adoption is only going to increase. One of the foremost issues in this new economy will not be acquisition (CPA), it will be retention (LTV).

Meghan Terwilliger on CPA and LTV

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Member Brief No. 3: The Attention Stack

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Photo: AdAge

Data: In Issue No. 257, 2PM featured one of the most clicked white papers that I’ve seen. Buried deep into the presentation, on page 142, was a proclamation that eCommerce companies and vertical brands should be reminded of from time to time.

First party data is the goal, which in turn drives additional earned reach.

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