Data: In Issue No. 257, 2PM featured one of the most clicked white papers that I’ve seen. Buried deep into the presentation, on page 142, was a proclamation that eCommerce companies and vertical brands should be reminded of from time to time.
First party data is the goal, which in turn drives additional earned reach.
<
This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.