Member Brief No. 3: The Attention Stack

Photo: AdAge

Data: In Issue No. 257, 2PM featured one of the most clicked white papers that I’ve seen. Buried deep into the presentation, on page 142, was a proclamation that eCommerce companies and vertical brands should be reminded of from time to time.

First party data is the goal, which in turn drives additional earned reach.


This content is designed exclusively for Executive Members