Member Deep Dive: The Shopify Solution

In the age of DTC retail, Shopify has served as more than a technology platform. It’s a bellwether for a much larger notion that shopping’s next iteration would be digital-first. Consumers are revolting against that idea, temporarily at least. Just a little over a year ago in March 2021, we offered this state of the union for Shopify:

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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Member Brief: The Meta Decisions

The direct-to-consumer industry regards Facebook as a pillar. Without the early years of Facebook advertising arbitrage, the machine that churned out agencies, brands, and marketplaces would have been far less whelming. Consider Lawrence Ingrassia’s telling of it in his 2020 book Billion Dollar Brand Club:

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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Member Brief: One In The Same

As eCommerce becomes ever-present in our lives, that line of demarcation between eCommerce and our everyday lives continues to blur. There isn’t a direct-to-consumer industry any longer. Sure, some principles are influencing other industries. But what we’re beginning to see is a collection of economic realities that have shifted as the real world has begun to influence the digital economy. And vice versa.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

Join Here