The direct-to-consumer industry regards Facebook as a pillar. Without the early years of Facebook advertising arbitrage, the machine that churned out agencies, brands, and marketplaces would have been far less whelming. Consider Lawrence Ingrassia’s telling of it in his 2020 book Billion Dollar Brand Club:
This member brief is designed exclusively for Executive Members
, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.