A last word: what does a DNVB mean anyway?
For one, I would have made a few additions and deletions to the list. But it’s also important that we narrow down the meaning of what the industry means by DNVB. In issue number 228, I highlight differing distribution strategies.
Under the startup umbrella, there are retailers and vertical brands. The difference between the two depends upon the company’s level of exposure. By all accounts, Andy Dunn is the godfather of the vertical commerce business and in May 2016, he wrote the penultimate piece on the online retail business.
The digitally-native vertical brand is way more customer intimate than it’s competition. The data is better because every transaction and interaction is captured. You don’t have to combine data across businesses, because it’s all one business. You are not blind to your wholesale business, because you don’t have a big wholesale business. It’s one CRM. It’s one store, where everybody knows your name.
This is the opinion of Web Smith.
See more of the issue here.