Member Brief No. 17: The Conde Nast Report

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Conde Nast recently released a summary of a report on the media group’s power to influence purchases. The study was conducted in partnership with an organization called Tapestry. In it, the findings identified the significance of brand recognition and trust in top funnel purchasing decisions. Conducted throughout the spring of 2018 using Tapestry’s CDJ technique, Conde Nast measured the responses of 4,500 American consumers between the ages of 18 and 64.

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