Member Brief: Checkout is acquisition

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The lead article of Member Brief No. 40 is by Micah Rosenbloom, a talented and proven venture capitalist at Founder Collective in Cambridge, Massachusetts. In his most recent Tech Crunch article, there’s a great passage:

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Member Brief No. 8: NYT Commerce Report

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The word commerce was a dirty one in the media space, until recently. One of 2PM’s capstone beliefs is that commerce is the central engine of the digital economy. That may seem to be reasonable now. But consider that just two years ago, fewer than ten digital publishers maintained direct to consumer storefronts. Many will point to JackThreads and Thrillist, so here is the clipping from May 2010 for reference:

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Member Brief No. 3: The Attention Stack

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Photo: AdAge

Data: In Issue No. 257, 2PM featured one of the most clicked white papers that I’ve seen. Buried deep into the presentation, on page 142, was a proclamation that eCommerce companies and vertical brands should be reminded of from time to time.

First party data is the goal, which in turn drives additional earned reach.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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