Member Short: The WhoWhatWear Acquisition

Today, acquiring a media company is often not about the content they create. It’s about the audience that they curate and what that audience prefers to consume. At least, that’s the playbook for Future, a UK-based media company that owns a laundry list of specialized titles to include PC Gamer, Marie Claire, Homes & Gardens, Wallpaper*, Cycling News, Decanter, and Guitar World. Its most recent acquisition of WhoWhatWear (WWW) is the latest in a linear commerce play that signals where media is headed. It’s the timing that is most interesting. There are headwinds facing many in retail, I’d argue that linear commerce is a way to mitigate the resistance facing many businesses in the coming months and years:

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Member Brief: All About Food

Headed into the pandemic, Instacart was at risk. However, rumors of its demise proved to be premature as COVID bolstered our need for grocery convenience. A January 2021 Forbes article on the Apoorva Mehta-led company:

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Member Deep Dive: The Shopify Solution

In the age of DTC retail, Shopify has served as more than a technology platform. It’s a bellwether for a much larger notion that shopping’s next iteration would be digital-first. Consumers are revolting against that idea, temporarily at least. Just a little over a year ago in March 2021, we offered this state of the union for Shopify:

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