Member Brief: All About Food

Headed into the pandemic, Instacart was at risk. However, rumors of its demise proved to be premature as COVID bolstered our need for grocery convenience. A January 2021 Forbes article on the Apoorva Mehta-led company:

Online grocery purchases have jumped to 10% of the $1 trillion industry, more than triple what they were at the end of 2019. Of course, that hypergrowth underscores one of the biggest risks of all: that significant chunks of Instacart’s customers will return to picking out their own produce once the pandemic passes.

We’ve entered the long-tail of the pandemic and this Forbes article has proven to be prophetic.

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