Member Brief: Quantifying the DTC Market

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History has an interesting way of influencing the future. With enough historical context and data, observers can forecast outcomes. But for product manufacturers and retailers, the ability to anticipate outcomes is tantamount to success or failure. It was King C. Gillette who once wrote:

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Member Brief: The Mechanics of Belief

2PM - Mechanics of Belief

Montero Hill was sitting in a college math class when he had a thoughtful idea. A soft-spoken class clown with an influential Twitter following, the 19-year-old was in an unenviable position. He didn’t love his college experience. His social life at the University of West Georgia was lacking. A strong student, Hill’s grades fell below his own expectations. And fearful of the work that it would take to recover, he didn’t want to go home to the Bankhead Court housing projects. It was there where he lived with his mother since her split from Hill’s father. Montero’s solution was unique in a way. Away from his day job at Zaxby’s, a fast casual restaurant in Suburban Atlanta, he began the informal study of music production. It was common for him to publish a song every other day. Within three months of this practice, he would complete and publish a short song with some serious potential. Columbia student Jeremy Giffon on Hill:

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Member Anecdote: The Last Marketplace

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You’re in Austin for a business trip, and you need to make a last-minute reservation near Sixth Street for a few colleagues. In the old days, that would have involved a phone call and some light negotiation. Today, it’s one of the foremost examples of the digitization of physical retail.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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