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Updated October 11: The revamped list has some major movement this week. Vuori has broken the top 40, alas. Rogue is back in the top 50. Homage is in the top 100 thanks to the success of the Cleveland Browns and Cincinnati Bengals. Rowing Blazers is in the top 90, Babar must be popular after all. Outdoor Voices drops wildly from 24 to 98.

The intent is to grow a complete database of all of the most notable modern brands. Data includes employment, growth, funding, and Internet Retailer’s annual ranking. Measurements are ranked based on internal data, employment, funding, Charm.io data, and estimations. Dying brands will eventually be jettisoned from the list.