Member Brief: Etsy, Ebay, and Off-Site Advertising

Heavily influenced by the omni-channel evolution, retail media is entering its 2.0 phase. New marketplace entrants are gaining steam and retailers are re-prioritizing, shifting priorities towards clawing share away from Meta and Google. The arbitrage opportunity for platforms and brands is shifting into its second or third gear, depending on who you ask. I have taken the following position:

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Member Brief: The Disruption-Proof Retail CEO

Three out of four retail CEOs claim that their companies are facing a “high amount of disruption.” Of those, 72% believe that their executive teams lack the agility to mitigate the displacement of business, markets, and value networks. Even worse, 85% of these CEOs don’t know where to begin. This is according to fascinating new data by AlixPartners.

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Member Brief: The Euro DTCs Invade

These are eight direct-to-consumer running brands you may not have heard of; Nike and the rest are on notice that the rightful heirs of the running revolution are coming to America. Read “rightful heirs” as the fundamental pioneers of the sport before it was marketed to America, via a well-read work called “Jogging.” That book was the catalyst for Nike’s dominance of the sport and the hobby it spawned in the late 60s and early 70s. Prior to that decade, running was a global passion before it was an American phenomenon.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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