Member Brief: Etsy, Ebay, and Off-Site Advertising

Heavily influenced by the omni-channel evolution, retail media is entering its 2.0 phase. New marketplace entrants are gaining steam and retailers are re-prioritizing, shifting priorities towards clawing share away from Meta and Google. The arbitrage opportunity for platforms and brands is shifting into its second or third gear, depending on who you ask. I have taken the following position: