Member Brief: Circular Fashion and DTC

Many of us walked Goodwill’s aisles out of necessity. I rocked $3 T-shirts with pride. Today, I could have probably sold a few of the same pieces for 30 times the price that I purchased them. There is a quote from The Status Revolution that applies to the reCommerce boom.

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Member Brief: How Meta Wins After All

For once in our months-long coverage of the changing advertising landscape, there is momentum on the side of Meta’s resurgence in the advertising space. With political pressure to reduce TikTok’s influence over American consumers, the door is open for Meta to recover the attention market that it lost. This, as the Facebook and Instagram parent appears to be investing heavily in improving its post-ATT advertising marketplace.

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Member Brief: Etsy, Ebay, and Off-Site Advertising

Heavily influenced by the omni-channel evolution, retail media is entering its 2.0 phase. New marketplace entrants are gaining steam and retailers are re-prioritizing, shifting priorities towards clawing share away from Meta and Google. The arbitrage opportunity for platforms and brands is shifting into its second or third gear, depending on who you ask. I have taken the following position:

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