The origin of Major League Soccer’s exclusive media deal with Apple TV is predictable when you consider the market forces. The MLS needs its “Netflix moment,” and Apple TV needs more streaming subscribers. It’s had some luck with sports so far, sort of. I imagine an initial conversation went something like this:
This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.
