Member Brief No. 4: RIP Geoffrey

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In 2018, 35 million sq. ft. of retail real estate will be vacated, that’s roughly the equivalent of every Starbucks closing overnight. In Member Brief No. 4, we will look at the causes of the Toys ‘R’ Us closing and a look at other retailers who, according to Moody’s, remain on the bubble.

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Member Brief No. 3: The Attention Stack

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Photo: AdAge

Data: In Issue No. 257, 2PM featured one of the most clicked white papers that I’ve seen. Buried deep into the presentation, on page 142, was a proclamation that eCommerce companies and vertical brands should be reminded of from time to time.

First party data is the goal, which in turn drives additional earned reach.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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Member Brief No. 2: Walmart Ventures

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At press time, Walmart maintains a nearly $300 bilion market cap while Amazon is hovering at $722B. Jet founder Mark Lore was hired to erase the Walmart that America remembers. If he can make us forget, Walmart has an exciting opportunity to forge a new path as America’s integrated brick and mortar / eCommerce power. To get there, Lore has to make up ground in the eCommerce space. Here are three key narratives, as told by American journalists over the last 24 hours:

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

Join Here