Member Brief: Lack of Trust

0_vFrMCAPeFsd3SmYc

Voice commerce was supposed to be all the rage. Consumers were supposed to quickly intrust Amazon with their retail data preferences. For Americans who don’t need to track their checking account balances, impulsive purchasing was to be one of Alexa’s primary uses cases. But the barrier to purchase has never been higher for voice commerce. Consumers are as hesitant as ever before. This member brief breaks down the numbers behind the lack of voice-driven revenue for Amazon and Google.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

Join Here

Member Brief: The Brandless™ Investment

Watermark_ByTailorBrands

Going head-to-head with Amazon.com Inc. may sound like a suicide mission, but Brandless’s pitch was enough to win over Masayoshi Son. On July 31, Brandless announced that SoftBank’s $100 billion Vision Fund had invested $240 million; the deal values Brandless at a little over $500 million. Brandless CEO Tina Sharkey says she doesn’t see Amazon as a direct competitor. “Amazon is the everything store,” she says. “We’re a highly curated collection.”

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

Join Here

Member Brief: The Infinite Loop

facebook-ad

What if there was an additional module beneath return item? And what if that was a new tool for DNVBs to reach new customers?

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

Join Here