Member Brief: Why Twitter

Elon Musk is a controversial figure. Okay, got that out of the way. Objectively speaking, few business owners on earth understand the psychology of communication and its ability to achieve specific goals quite like the Tesla CEO and SpaceX founder. Argue about the contents of his banter or the juvenile nature of some of his public interactions but the outcome of his use of social media tends to move him closer to his end goals, not further away. With 82.1 million followers and a passion for the platform, no social media matters more to Musk than Twitter.

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