Very few can compete with Lady Gaga in brand awareness. Yet Helena and Woody Hambrecht are doing so with Haus, the aperitif brand with the same name as Gaga’s direct-to-consumer beauty brand Haus Labs. Backed by Lightspeed Venture Partners, Gaga’s brand launched the same year as the Hambrecht’s aperitif. Today, the bottle outranks the beauty in search engine optimization and awareness. Haus possesses an energy that few understand. By mastering authenticity and storytelling, it became the top ranked Haus despite going up against a celebrity brand.
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