In a recent essay on deep thinkers and wonderful ideas-turned careers, I wrote on Clarke:
Formerly an operative at Derris, she’s now independent and highly coveted. Brands tap her for communications, industry research, and her eye for understanding what stodgy businessmen do not. An example of this is her well-researched product rundown for New York Magazine’s The Strategist where she wrangled the opinions of dozens of Generation Z TikTok users to publish one of the publication’s best converting articles. [1]
She’s a former operative at Derris PR where she built the profitable content practice from the ground up. Not only did she thrive on the agency side, she was formerly a marketer at Madewell and a journalist – first in print and then on the digital side for Conde Nast. Her experience is broad. In practice – she is the essence of the study of linear commerce. This is why many in the digital spaces are beginning to view her as a go-to thinker.
The RSS feed is here for those who prefer to listen on the go. Or on Spotify.