Member Brief: NBC and Linear Commerce

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The Law of Linear Commerce was an original theory and basis of the first member brief: a short study of Kylie Jenner’s powerful use of commerce tools to monetize her audience. It has since become the basis of a commerce strategy by NBCUniversal.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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