What is the ‘Law of Linear Commerce’? Linear Commerce is a core tenet of 2PM’s understanding of an evolving commerce ecosystem. It is the prioritization of audience. Product manufacturers often outsource demand generation. Brands, that are ahead of the curve emphasize their audience’s growth as much as they do their physical product’s manufacturing. Likewise, digital media publishers that follow these principles will prioritize organic and loyal audience growth over SEO or PPC-driven commodity clicks.