Member Brief: On Multi-brand Retail

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The company has been met with a notable skepticism. Long before Verishop launched, its merits were hotly debated. Industry insiders poked and prodded the idea that another marketplace had the audacity to enter the space and against Amazon of all companies. Does the industry need another marketplace? What will their average gross margin be after the holiday season? How will they attract strong brand and media partners? And where will the traffic come from? These are but a few of the questions that you’ll hear among eCommerce industrialists.

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