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Two key developments, from over the past few months, shaped this week’s announcements at Toronto’s Shopify Unite 2019. BuzzFeed left Shopify to utilize fulfillment by Amazon (FBA). This was certainly a blow to Shopify; just months prior Shopify began working with BuzzFeed to drive demand to its many stores. But the most important of these developments? Adobe’s burgeoning partnership announcement with Amazon. In short, the Seattle-based eCommerce giant has become a threat to Shopify’s continued growth. And Magento (Acquired by Adobe), a platform that was impacted by Shopify’s growth, has long desired payback.

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