Two key developments, from over the past few months, shaped this week’s announcements at Toronto’s Shopify Unite 2019. The first: in the last year, BuzzFeed left Shopify to utilize fulfillment by Amazon (FBA). This was certainly a blow to Shopify; just months prior Shopify began working with BuzzFeed to drive demand to its many stores. But the most important of these developments? The second: Adobe’s burgeoning partnership announcement with Amazon.