Founded by Jake Kassan and Kramer LaPlante in 2013, MVMT has operated one of the most prolific and efficient playbooks in the burgeoning DNVB industry. In what could be the most significant acquisition in the direct to consumer space, the five-year old MVMT brand was acquired by the Movado Group for $100 million, with long-term incentives amassing an additional $100 million placing the MVMT acquisition at a 2.25x 2017’s sales.
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