CommerceNext is a reputable, New York-based conference for digital marketers. With over 1,000 in attendance, the event was a magnet for conversation around the direct-to-consumer era. There, 2PM was interviewed by Shoptalk’s Chief of Global Content Zia Widger. The topic was a timely one, The future of DTC brands. Here is as short summary from the event’s agenda page:
If you’re an independent creator, it’s likely that Patreon is a platform that you call home. Nearly 100,000 creators do. The platform has achieved notable traction in a relatively short period of time. It’s reported that by 2018, they’d process nearly $1 billion. Cofounders Jack Conte and Sam Yam’s creation launched in May of 2013 after Conte grew frustrated by Youtube’s lack of alternative monetization. As the story would go, Conte beta-tested the site with his own personal Youtube audience and began raking in $7,000+ per video. Youtube’s monetization would earn him a little more than $50 for the same work. Fast forward five years and Patreon is synonymous with patronage, as much as Kickstarter is synonymous with crowdfunding.