Member Brief No 12: A Physical $SHOP

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This past weekend, Shopify concluded their annual Unite event. The concept of hardware and software as tools to enable an aging physical retail industry was the topic. And it took center stage for the the 16,000+ partners in attendance. Shopify has a tremendous opportunity to elevate existing independent vendors to new heights with these new tools and omni-channel innovations. But more importantly, they are building products to address the needs of independent retailers and service providers who have yet to enter the market. Shopify’s solutions were simple and elegant.

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Member Brief No. 11: Mega Merch 101

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Social media and the normalization of digitally vertical native brands has enabled artists and influencers to create online retail brands as a primary source of revenue. In this report, we will break down best practices – including some insights from our editor’s work with a certain Youtube creator. But first, let’s dig into one of the best thematic merchandising example of the last year. On April 14, Beyoncé Knowles-Carter took the stage at Coachella, an innovative online retail operation followed.

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Member Brief No. 9: The New Retargeting

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Senator Lindsey Graham peered over to Zuckerberg and asked if Facebook held a “monopoly” on the social networking market, to which Zuckerberg replied, “It certainly doesn’t feel like that to me.” But no, Facebook does not have a direct competitor. And for agencies and brands, there are implications to consider.

What would the regulation of Facebook look like?

Look no further than Europe’s General Data Protection Regulation Act (GDPR) set to go into effect on May 25, 2018

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