When eCommerce entrepreneur and venture investor Jeremy Horowitz joked on LinkedIn about buying BigCommerce and putting it out of its misery, the post went viral because it captured something real about the current platform imbalance. But what made the moment more interesting was not the joke; it was that Shopify COO Harley Finkelstein liked the post publicly. That is not a casual gesture; Harley understands exactly what that post signals inside the market. The comment section is noise; the like was a signal.
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