Updated: 4/19/2020. The telemedicine trend in consumer health is but one of the threads being weaved in a burgeoning direct-to-consumer health industry. The goal is to make selection and purchase easier for customers, cutting out the need for 1:1 communication with medical professionals for every small need. Digital health has the means to transform the business by reducing the dependency on health insurance-related transactions and putting the earnest on the consumer to take more of their health in their own hands.

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