Member Brief: CryptoKicks, Part 3

Nike prides itself on being first in line to new innovations or opportunities. The few times that it hasn’t been, it’s marketed so well that the consumer eventually forgot that another brand beat them to the punch (Nike has owned the mindshare in everything from NBA basketball to pro skateboarding). The retailer will not have to worry about coming in second on its way to the metaverse.

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Member Brief: Enter the Metaverse

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Can a company build a Metaverse or does it simply manifest? It’s been surreal living in Columbus, Ohio during this period of pandemic and national response. The distant future feels nearer in many ways. It accelerated towards us. Like other major cities, the stores, streets, and parks are empty. So are the churches, banks, and theaters. But people are convening elsewhere; the statistics suggest as much. According to Bank of America data, the prevailing growth category has been electronics. In nearly every Target or Walmart, gaming systems and computer software that has flown off of the shelves. The non-essential has become essential. It’s an indicator of a greater shift in how we buy, create, consume, and gather.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

Join Here