PDF: Direct to Consumer Brands (HBS Case)

This was one of my favorites of the nearly 75 or so case studies that I’ve completed so far. One of the most consequential quotes is towards the end. Josh Udashkin was the founder of Raden, Away’s early and fierce competitor. Away won that battle when Udashkin’s Raden brand failed to anticipate new regulations on removable batteries. His second act was with LVMH where he oversees Rimowa as the Managing Director.

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