Member Brief: Nike and China in 2025

Nike’s attempted journey from a wholesale behemoth to a DTC powerhouse has been one of the most talked-about transformations in the retail world. However, this shift, while initially promising, led to several unforeseen consequences that now challenge the brand’s long-term strategy.

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Member Brief: X, Starlink, and Brazil

Brazil has become the latest battlefield in the global debate over free speech, state sovereignty, and the growing influence of tech billionaires. Elon Musk, his social media platform X (formerly Twitter), and his satellite internet service, Starlink, are at the heart of the controversy.

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Member Brief: A Misguided Blame on Snoop Dogg

Leave Snoop alone! The man who single-handedly owned the 2024 Paris Olympics could have tipped Solo Brands beyond its typical outdoorsy customer. Instead, Solo Brands executives initially intimated that the rapper-cum-cultural icon was not the best fit for the retail group’s financial goals. Seven months later and $DTC is still facing significant challenges, not due to ineffective marketing but because of a flawed funnel strategy and overall lack of brand cohesiveness. Meanwhile, Snoop has become one of the most marketable salespeople in America. A later reflection of the marketing disconnect told a more accurate story: Solo Brands failed to fully embrace the Dogg Father or the merchandising strategies to capitalize on its top-of-funnel visibility.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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