Member Brief: Peloton’s Amazon Signal

Amazon is the number one search engine for products, so eventually, every brand will seek out its marketplace reach. It only makes sense that a brand desperate for a resurgence of its own has taken a shot and proving Amazon’s reach and effectiveness.

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Member Brief: Formula One Revisited

Revisited is a continuation of the 13 month old report – Formula One and America – and the changing dynamics as the Formula One takeover of American sports and business enthusiasts continues.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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Member Brief: Consumer Data and Amazon

Before Apple began its push for privacy that sent social media advertising into a tailspin, few companies understood the consumer more than Meta, the parent company of Facebook and Instagram. Meta’s most recent earnings report showed the company’s first ever year-over-year decline in advertising revenue. The data that Facebook was able to use powered some of the most effective advertising tools of the last fifteen years.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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