Member Brief: A.I. in Retail, Advertising, and Life


Will we always value human-made creativity in advertising and marketing? The answer to that question is complicated. In April 2021, computer scientist, podcaster, and artificial intelligence researcher Lex Fridman tweeted the following. Fridman’s Law states:

Humans have been gradually merging with AI for 20+ years. At some point in this century, as a collective intelligence system, we will become more AI than human and we won’t notice.

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Member Brief: DTC and Hope

Campaign performance data has been a struggle to track, but that will not slow retail media’s continued growth. In today’s volatile business environment, brands close to or beyond profitability are perpetually on the hunt for innovative ways to enhance their Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). Campaign performance be damned – if EBITDA can be increased, brands will find new ways to grow their own advertising operations.

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Member Deep Dive: Nike’s Strength Stack

In the annals of corporate history, few tales are as captivating as the genesis of Nike.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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