Member Anecdote: The Long Middle

When Uber launched in March of 2009, the initial intent wasn’t infinite scale. The service launched as a black car hailing mobile app, one that was marketed heavily to San Francisco’s business elite. It wasn’t until the influence of an early investor that the company moved towards a plan for mass adoption and global scale. It’s this scale that provided billions in wealth for early investors. It’s also this scale that has, at least temporarily, hindered the company’s path to profitability.

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Member Brief: Substack and Local News

The New York Times did something extraordinary.  The legacy publisher pivoted from a legacy publisher to the media playbook suited for this era of technology and hyperconnectivity. The New York Times (NYT) traded the past for the future by leveraging the present. In 2015, the United States of America was in the midst of one of the most divisive political campaigns in recent memory. The New York Times used this moment like a brand marketer uses a major sporting event or a Hollywood awards show. It became a part of the story and redefined legacy media in the process.

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Member Brief: Eddie and Cactus Jack

Netflix is growing up and Disney is playing it safe. The impending battle between Netflix and Disney Plus is shaping up to become a pivotal moment in streaming’s 22 year history. Two titans are swinging for a monopoly in a field that had none before it. Or is that the case, after all? The pioneer in streaming entertainment has been challenged by the historical favorite in entertainment and intellectual property. But consumers have seen a contrast like this before.

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