There was a time when the cotton polo was a relic of the old guard. In 2012, a Ralph Lauren polo cost roughly $60 to $85, a price point that was already being challenged by a new generation of “performance” brands. Mizzen+Main, Ministry of Supply, Rhone, State & Liberty, and others promised to replace starch with stretch, sweat with breathability, and ironing with machine wash. Their narrative was clear: technical was the future, cotton was the past.
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