Member Brief: Temu and “The Five-Year Plan”

There has been a slow dismantling of the energy behind the American direct-to-consumer movement. So what does direct-to-consumer mean now? It may come to mean “direct from factory.” More and more, we will begin to see the term move away from the modern startup brands that previously defined an era of retail. Instead, we will begin thinking through a more literal direction as Chinese eCommerce companies invest heavily into operations in the United States. These companies are able to send goods directly from factories to customers cutting out the middlemen – and in doing so, they keep prices extremely low.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

Join Here